"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) (55)".We have arrived at these findings when internally analyzing our company.
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives (55)."Strengths
Our delivery and commitment to excellence is our strength. We realize how important community is and strive to maintain a strong relationship with the companies we do business with. Consistency and making sure these relationships last is at the forefront of our business.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance (55)."Weaknesses
Since our product does cover a smaller niche, there is a risk that not enough businesses will invest in what Phileas Fogg has to offer. However, we do believe that people will catch on to the uniqueness of our product.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage (55)."Opportunities
Craft beer has been gaining popularity of the past few years. We look to capitalize on what seems to be a match made in heaven, a nice cold beer plus a savory snack!
"Threats are unfavorable external factors or trends that may present challenges to performance (55)."Threats
A threat to Phileas Fogg snacks would be consumers not willing to try something new.
Armstrong/Kotler.Marketing: An Introduction
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