"Price is the amount of money customers must pay to obtain the product (54).""Mochi Crunch" and all other Phileas Fogg snacks come in 7 ounce and 14 ounce packages. Price per 7 ounce package is $4.80 while a 14 ounce bag is discounted at $8.25.
Boxes of 24 packages each are available.
Armstrong/Kotler.Marketing: An Introduction
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