Tuesday, December 2, 2014

Marketing Mix - Product

"Product means the goods-and-services combination the company offers to the target market (54)."
Phileas Fogg will give you more than just a snack. We will provide your establishment with a complete package. Unique Tastes, Consistency, Delivery, and Quality Packaging is at the forefront of what we do.

In regards to our snacks, the current taste sensation is our "Mochi Crunch" line. It is a savory rice cracker wrapped in "nori" or dried seaweed. This blend of slightly sweet and salty is perfect with a cold beer while lounging at a pool party.

With the health-conscious in mind, a 1-ounce serving of Mochi Crunch is only 50 calories! This will appeal to patrons that are already feeling slightly guilty while sipping on that cocktail.

Armstrong/Kotler.Marketing: An Introduction

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