Implementation Evaluation Control

"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly (57)."

To ensure all of our marketing techniques are fruitful and being utilized to the fullest, we will have certain metrics and analytical measures in place. For our online presence, we will use google analytics to measure our click through rates on our website. Our Internet Marketing specialists will examine and analyze our social media presence.

"Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation (57)."

Armstrong/Kotler.Marketing: An Introduction