Tuesday, December 2, 2014

Objectives


At Phileas Fogg, we strive to create bold, flavorful snacks. We believe that strong relationships with establishments in the food service industries are paramount. From neighborhood bars and pubs to upscale night clubs, we want to provide the flavors for an unforgettable experience.
"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them (41)."
We understand that food is is an integral part of having a good time. Our snacks will prompt patrons to wash it all down with a refreshing cocktail or beer. Our aim is to increase an establishments alcoholic beverage sales. Our snacks are very savory and also offer an interesting story to go along with a unique taste. Peanuts or Potato Chips? We think not. We at Phileas Fogg offer something more than your average snack.

"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources. This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities (39)."
Armstrong/Kotler.Marketing: An Introduction

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