Target Market Strategy

The target market for Phileas Fogg snacks are establishments that serve alcoholic beverages. From Gaming and Spirits establishments such as Dotty's, to upscale day/night clubs on the Las Vegas Strip, we aim to serve. With the popularity of craft beers increasing over the past few years, we would like to partner with some of the popular micro-breweries.

Having done our research within these markets, we will be addressing the following needs that other snack suppliers fail to meet.

Consistency. Our product will always be delivered with the same top-quality as expected.

Delivery. We will be on time, every time with every delivery.

Packaging. The shelf life of our product will always be top-notch because of the premium packaging we use.

"Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (50)."

Within the next four segments of this marketing plan, we will be going over the four primary elements of the marketing mix.

"In its quest to create customer value, the firm needs to look beyond its own internal value chain and into the value chains of its suppliers, distributors, and, ultimately, its customers (48)."

Armstrong/Kotler.Marketing: An Introduction