Marketing Mix - Promotion

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it (54)."

To promote our new line of snacks, we will be launching the "Try a Little Taste of Aloha" campaign. This will include both online and offline marketing techniques.

Digitally, we will be using Facebook Ads, Twitter, and also utilizing the hashtag #tasteofaloha. We will also launch a Google Adwords campaign that will rank a dedicated Mochi Crunch landing page well in a search engine query.

Offline, we will organize a Beer tasting event at the Hard Rock Hotel and Casino. Partnering with local breweries such as Banger Brewery and Tenaya Creek, we will be pairing free samples of our snacks with their beer.

Here is a quote which illustrates how powerhouse Nike uses both on and offline promotional practices.

"Using community-oriented, digitally led, social-networking tools, Nike is now building communities of customers who talk not just with the company about the brand, but with each other. “Nike’s latest masterstroke is social networking, online and off,” says one Nike watcher (38)."

Armstrong/Kotler.Marketing: An Introduction